Hell is the most negative word in any dictionary? I don't know what dictionary they're using, but I've got quite a few words in mind that are FAR more negative, including one word I've spoken maybe twice in my lifetime (both times referring to my sister, and one of those times as part of an inquiry on whether there was a more foul, derogatory term than it in existence).

Also, Heaveno? God help the person who sincerely greets me with that abomination. Attempts to "reclaim" words that are nothing to do with gender, race, religion, etc. by replacing the offensive part of the word with something equally stupid and inane (i.e. herstory)should always meet a swift, merciless response.