Because every science lab supplier........

[patgund]

....needs a boy band hawking their wares.

It's called epMotion (Automatic pipette gear)

The link page has a music video, MP3's of the song, lyrics, ringtones, and wallpaper of best scenes from the ad's music video

"Pipetting all those well-plates, baby, sends your thumbs into overdrive
And spending long nights in the lab makes it hard for your love to thrive

What you need is automation, girl, something easy as 1 2 3
So put down that pipette, honey, I got something that will set you free

And it’s called epMotion (whisper: ‘cause you deserve something really great)
Girl you need epMotion (whisper: yeah girl it’s time to automate)
It’s got to be epMotion (whisper: no more pipetting late at night)
Only for you epMotion (whisper: girl this time we got it right)

DNA
RNA
Proteins
Cell Cultures
Less reagents
Faster workflow
Saves you money
Well, well, well

And it’s called epMotion (whisper: ‘cause you deserve something really great)
Girl you need epMotion (whisper: yeah girl it’s time to automate)
It’s got to be epMotion (whisper: no more pipetting late at night)
Only for you epMotion (whisper: girl this time we got it right)"

Comments

[jecook]

*brane explodiates*

[loli-cat.livejournal.com]

After watching CSI, NCIS, etc, I'm mildly surprised to find that they actually STILL DO IT BY HAND...