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From Cheese to Cheese Food - Kraft persuaded Americans to accept cheese by divorcing it from its microbe-laden origins

"The art of making cheese is thousands of years old, but the food most Americans have grown up calling cheese is a twentieth-century invention. A hundred years ago, America lagged far behind Europe in cheese consumption. Dairy scientists and U.S. Department of Agriculture (USDA) officials resolved to do something about it. The problem, they believed, was the erratic nature of domestic cheese. Even a master cheese-maker couldn’t consistently produce batch after batch of top quality. Countless variables shaped the final product, and scientists thought they could help by applying industrial techniques based on scientific principles."

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