"Why? 2.0"

[patgund]

Because "Yeast Scum 7.0" was taken???

New Vegemite spread named iSnack2.0

"IT'S unlikely there'll be too many happy little Vegemites, given the obscure name attached to the new cheesy version of the Aussie spread.

iSnack 2.0 is the name Kraft Foods chose for the new, creamier recipe of the suburban staple, following a national naming competition which attracted more than 40,000 entries.

The move is a bid by the food conglomerate to align the new product with a younger market -- and the "cool" credentials of Apple's iPod and iPhone.

The product's tag line reads: "iSnack 2.0, because it's the next generation Vegemite."

The new formula, said to combine Vegemite with Kraft cream cheese, is allegedly easier to spread and is milder in taste than the original."

Comments

[kishiriadgr.livejournal.com]

Vegemite with CHEESE?

...There are no words.

[kk1raven.livejournal.com]

One of my friends in Australia fed me a piece of vegemite-cheese bun when I was there. It seemed to be one of the local bakery's popular items.